Messi Sets $20 Million Deal In The Crypto Marketing World

• -Argentine professional football player Lionel Messi has decided to sign a deal with digital fan token company Socios.com by being in the crypto world to promote it in another sports crypto marketing effort.
• -By signing a deal of more than $20 million, it has made a move that has made it stand out in the crypto marketing world.

A source close to the deal told Reuters some statements were made by Messi. In these statements, it was also stated that as part of the agreement, Messi should participate in a promotional campaign planned to be held in Qatar between 21 November and 18 December. Messi will participate in this event, which stands out as a promotional campaign for Socios in the 2022 FIFA World Cup.

• -In August, Messi joined the French football club Paris Saint-Germain (PSG). Thus, the professional player came to the fore when the club received payment in the fan token.
• -However, according to many news and general sources, Messi’s “ambassador” deal with Socios did not include crypto payments. It is also stated that this agreement will be 3 years without crypto payments.
• -Socios.com wishes to make progress in increasing its fan base by improving the fan experience. The purpose of the company was formed to increase the number of fans. It remains connected to Socios.com’s fans around the world. In his statements, Lionel Messi shared that he is proud to participate in his mission to create a rewarding future with his appearance in this issue.
• -Leading football clubs such as Socios, PSG, Barcelona, ​​Juventus, and Manchester City have also decided to create coins by examining this issue. It is on the way to establishing partnerships with many companies by creating fan tokens for several high-level sports organizations in these clubs.
• -With the decision of Messi’s crypto partnership, the agreement came to the fore after the agreements made by players such as NFL quarterback Tom Brady and NBA star LeBron James.

As reported, American football star Tom Brady was also in the spotlight with some equity stakes last year. Tom Brady, who bought an undisclosed equity stake in the crypto derivatives exchange FTX in June last year and assumed the role of company ambassador, was also among the highlights of the agenda. For this reason, celebrities do not provide such deals in the crypto space as they have trouble knowing what they endorse.