Electronic Retailing (E-tailing)
Candlefocus EditorOne of the most prominent examples of e-tailing is the vast online retail giant, Amazon.com. By providing a wide range of products and services, Amazon is able to offer their customers the convenience of buying a variety of goods and services through their website. The company has been able to take advantage of the vast size of their marketplace and the ease of internet technology to provide customers with an easy to use platform for making their purchases.
With technological advancements such as mobile shopping, e-tailing has become an ever-growing trend among brick-and-mortar stores. By providing e-tailing options, businesses are able to expand their presence to a larger audience and thus increase their opportunity for profit. This is particularly beneficial for stores located in rural areas where internet access is more widespread than in more metropolitan settings.
Another form of electronic retailing is the system where customers are able to order products and services via a website, and then pick up their order in-store or have it shipped directly to them. This is particularly beneficial to consumers who like the convenience of shopping online and being able to pick up their order in a physical location. This also allows businesses to expand their customer base, as customers who shop online may be interested in items that are not available in the store, and may want to pick up the item in a store.
Overall, e-tailing has greatly revolutionized the way businesses and consumers transact. Through the use of technology and the ease of internet access, customers are now able to purchase items from the comfort of their own home and have them shipped to their doorstep. By providing services such as in-store pickup and mobile shopping, traditional brick-and-mortar stores have been able to increase their presence and reach to a larger customer base, allowing for greater opportunities for profit.