The UFC has announced an upgrade to its partnership with blockchain platform VeChain. The collaboration aims to advance the VeBetter ecosystem, which uses tokenization technology to incentivize sustainable actions and reward users. The partnership also aims to create new financial instruments and address sustainability challenges while driving adoption of the VeBetter platform. The collaboration with VeChain and Boston Consulting Group will help support the UN Sustainable Development Goals. The partnership is expected to expose the VeChain ecosystem to over 900 million people worldwide. Despite the partnership, VeChain's token, VET, has struggled to sustain its level above $0.023.



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