Truflation, a financial data provider, has introduced the 'Deadlift Index', which combines fitness trends, corporate performance, and financial data to provide investors with an alternative way to analyze market dynamics. The index is based on the idea that CEOs who lift weights, particularly those who deadlift, tend to outperform their non-lifting peers on the S&P 500. Truflation also allows users to create their own indices to suit their specific investment strategies, such as a Vegan Index or a Millennial Index. These customizable indices provide real-time updates and can serve as a hedge against inflation.



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