The crypto industry is expected to see significant growth in 2025, with increased institutional interest and adoption. Nansen, an on-chain analytics platform, predicts that bitcoin could become part of default asset allocations for asset managers and pension funds. There may be a shift from a traditional 60/40 equity-bond split to a 55/40/5 equity/bond/crypto split. Bitcoin could also be used as collateral in traditional lending and decentralized finance. The launch of new derivative products like Bitcoin ETF options indicates increasing institutional adoption and potential fee generation for financial intermediaries. Tokenization of financial assets is also being explored, with U.S. firms integrating blockchain in financial markets. Clear regulatory frameworks for stablecoins could drive higher institutional adoption. While the market is currently experiencing a shallow consolidation, there could be increased volatility in January with the new U.S. administration taking office.



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