Traditional financial institutions, family offices, and non-financial public companies are recognizing the value of digital assets like BTC and ETH in their investment portfolios. They are increasing their exposure to cryptocurrencies, with Goldman Sachs and Morgan Stanley purchasing over $600 million in spot bitcoin ETFs. The inclusion of cryptocurrencies in a diversified portfolio offers a way to potentially boost returns while mitigating risks associated with market volatility. Data shows that even a small allocation to crypto can enhance a portfolio's performance by improving the risk/return trade-off. The perception of digital assets has shifted significantly, with major regulatory milestones enhancing their legitimacy. Family offices are also venturing into the crypto space, with cryptocurrencies now accounting for 5% of their portfolios. Public companies like MicroStrategy and Block are holding substantial BTC holdings as part of their financial strategies. The increasing institutional and corporate interest in cryptocurrencies shows that they are becoming a mainstream component of modern investment portfolios.



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