Australian social-lifestyle app, STEPN GO, has announced a collaboration with Snoop Dogg to create a limited edition of co-branded Genesis Sneakers. Snoop Dogg, known for his early adoption of blockchain and NFTs, is expanding his presence in the Web3 space through this partnership. The collaboration will release 800 exclusive sneakers featuring designs inspired by Snoop Dogg's iconic style. The raffle for the sneakers will take place on the STEPN GO X account and MOOAR marketplace, with participants able to enter from their preferred blockchain network. The collaboration aims to combine culture and technology, offering features such as lending sneakers and earning rewards for physical activity.



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