Video-sharing platform Rumble saw its stock rise after CEO Chris Pavlovski expressed interest in adopting a bitcoin treasury strategy. Pavlovski asked on social media if Rumble should add bitcoin to its balance sheet, to which MicroStrategy's Michael Saylor responded positively. The news comes as the price of bitcoin reached a new record high, fueling excitement around corporate adoption. Rumble, a competitor to YouTube, reported $25.1 million in revenue for Q3 and holds $130.8 million in cash and cash equivalents. The company's stock is up 26% this year, and its current market cap is about $1.6 billion.



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