Interactive Strength, a fitness equipment maker based in Texas, has approved allocating up to $5 million in Bitcoin as part of its treasury strategy. The company plans to hold Bitcoin as a treasury reserve asset due to its inflation-resistant characteristics and growing acceptance as a major asset class. Interactive Strength also intends to accept crypto payments for its fitness products, with these payments being retained in Bitcoin. Following the news, the company's shares saw an 11.4% increase. This move mirrors a trend among public companies incorporating Bitcoin into their financial strategies.



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