The article discusses the challenges and risks faced by the cryptocurrency industry, particularly in relation to memecoins and "rug pull" scams. It suggests that the lack of business acumen and commercial expertise among crypto founders contributes to the proliferation of unsuccessful projects. To address this issue, the article proposes the integration of non-crypto native professionals through incubation hubs to evaluate and vet cryptocurrency projects for their financial viability. This would help restore trust and security in the sector and promote the development of crypto products with genuine potential. The article emphasizes the importance of combining innovation with strategic planning and execution to create a stable and trustworthy crypto ecosystem.



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