The article discusses the strategy of public companies raising money to buy Bitcoin as a means of generating alpha. MicroStrategy, which pioneered this strategy, has seen tremendous success and growth in the past four years due to its Bitcoin investments. However, the article highlights that this strategy may not yield the same results for other public companies as the arbitrage opportunity is closing quickly and MicroStrategy holds a first-mover advantage. Additionally, the growth of Bitcoin is slowing, and there are now easier ways for investors to gain exposure to the cryptocurrency. Despite these challenges, the author remains bullish on corporations adopting Bitcoin as a treasury reserve, but notes that early adopters will benefit the most.



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