Nasdaq-listed craft distillery Heritage Distilling has announced that it will hold Bitcoin as a strategic asset and will accept Bitcoin payments. The company will benefit from a new accounting rule that allows it to report Bitcoin holdings at market value. However, the company's shares have dropped by 4.61% following the announcement. The alcohol industry has been embracing cryptocurrency for some time, with companies such as Philadelphia Brewing Company accepting Bitcoin as payment. Other companies in the industry have also been utilizing blockchain technology for various purposes.



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