This article discusses the career and accomplishments of Alex Adelman, co-founder of Lolli, a Bitcoin rewards program. Adelman began his career in technology and finance, starting his own business called Cosmic Cart, which was later acquired by PopSugar and then Rakuten. He then co-founded Lolli in 2018, which allows consumers to earn Bitcoin cashback for online purchases. Lolli has signed agreements with over 25,000 retailers and has distributed over $10 million in Bitcoin prizes. Adelman has worked to educate and build trust with consumers regarding Bitcoin rewards and has expanded Lolli's services to corporate partners. His goal with Lolli is to make Bitcoin accessible and useful for everyone, promoting financial inclusion and education. Adelman's work has also inspired other businesses to explore blockchain technology. Overall, Adelman's career highlights his ability to spot opportunities and implement creative ideas in the crypto and e-commerce spaces.



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