Matt Cole, CEO of Strive Asset Management, has written a letter to GameStop urging the company to adopt Bitcoin as a reserve asset. Cole believes that GameStop has the opportunity to redefine itself and become a market leader by becoming a "Bitcoin treasury company" in the gaming sector. He argues that Bitcoin will be the new standard for capital deployment and suggests that GameStop should focus on Bitcoin while leveraging capital markets. The letter also commends GameStop for its efforts to close unprofitable stores and reject diversity, equity, and inclusion programs.
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