Strive, an investment firm co-founded by Vivek Ramaswamy, has submitted a proposal to GameStop recommending that the company invest in Bitcoin as a superior alternative to holding cash. The proposal argues that Bitcoin is a true store of value and highlights recent accounting rule changes that allow companies to recognize unrealized Bitcoin gains as profit. Strive also advises GameStop to avoid investing in other cryptocurrencies and warns against speculative investments in alternative tokens. The proposal suggests that GameStop focus on e-commerce and AI-driven services, while reducing its retail footprint. To fund Bitcoin purchases, Strive proposes that GameStop raise additional capital through at-the-market stock offerings and convertible debt securities. GameStop has not publicly commented on the proposal. The news comes amidst heightened volatility in the crypto market, with Bitcoin trading below $89,000. GameStop CEO Ryan Cohen has previously hinted at a shift towards a leaner model and has shown interest in Bitcoin.



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