Fortnite released a marketing video featuring a fictional character named Big Dill who created a meme coin called Dill Bits. The video parodies the crypto industry and its history of rug pulls, urging players not to purchase the coin and not to take financial advice from a pickle. The video caused the value of the unofficial Solana token, DB, to spike by over 4,300%. However, the coin quickly lost value as whale traders cashed in on the surge. Despite the drop in value, DB remains up from its initial creation in February. The marketing push by Fortnite gained attention from the crypto community and showcased the game's ability to influence and engage with its large social media following.



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