The president of FIFA, Gianni Infantino, announced at the White House Crypto Summit that the organization is looking to partner with cryptocurrency firms to create a cryptocurrency called "FIFA coin." The aim is to capitalize on FIFA's global brand, the $170 billion soccer industry, and the sport's 5 billion fans. Infantino expressed his interest in developing the coin and invited summit attendees to join FIFA in this project.
Content Editor ( news.bitcoin.com )
- 2025-03-08
'FIFA Coin' Project Announced at White House Crypto Summit
