Doodles, a struggling NFT brand, is changing its strategy by replacing its executive team, disavowing corporate tie-ins, and launching its own token. The new CEO, Scott Martin, plans to push the company into the meme coin market and focus on building a strong community. Doodles will retain partnerships with McDonald's and Pharrell but will no longer engage in extractive practices that have alienated its core user group. The company plans to launch its own Solana token called DOOD, initially as a meme coin, with the potential to evolve into a utility coin that will underpin a gamified ecosystem of Doodles-related apps. The token will also enable unique experiences, such as lowering an expensive art piece into a car crusher using DOOD tokens. The decision to launch the token is driven by a fiduciary duty to bring value to holders and compete in the market.



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