Cryptocurrency exchange Coinbase has become an official partner of the Los Angeles Clippers basketball team through a sponsorship deal. The multi-year partnership will involve fan engagement, limited-edition merchandise, and exclusive experiences. Coinbase aims to educate and engage Clippers fans about blockchain technology and cryptocurrencies while promoting mainstream adoption. As part of the deal, Coinbase will offer new and existing users $5 in Bitcoin and season-long benefits for creating an account. The company's branding will be visible within the team's new arena, the Intuit Dome. This partnership reflects a growing trend of crypto sponsorships in major sports.



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