Crypto exchange Coinbase has been named the official partner of the Canadian Football League (CFL) and the 111th Grey Cup. As part of the partnership, Coinbase will sponsor the Grey Cup and the coin toss during the event in November. The collaboration aims to target the growing crypto adoption in Canada, where around 13% of the population is reportedly involved in the crypto space. This marks the first time a major Canadian sports league has officially entered the world of cryptocurrency. Fans will have the opportunity to participate in the crypto economy through Coinbase's promotional offers, including the chance to win Bitcoin prizes and tickets to future CFL events.



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