Brazilian fintech Méliuz has announced a new treasury strategy that allows for up to 10% of its cash reserves to be invested in Bitcoin. The firm's board of directors approved the move, which aims to generate long-term returns. Méliuz has already purchased 45.72 BTC for approximately $4.1 million and is considering further expansion of its Bitcoin strategy to generate additional returns for shareholders. Méliuz currently serves over 30 million registered users in Brazil and is known for its cashback and financial services platform.



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