The article discusses the evolution of the internet from Web1 to Web2 and how it has shaped the creator economy. While Web2 allowed everyday people to become content creators on platforms like YouTube and TikTok, it also centralized distribution channels and resulted in creators earning less than what they deserve. Advertisers and sponsors benefit from creators' reach, but only a small percentage of that income actually goes back to the creators. Creators are at the mercy of algorithms and changing policies, while platform CEOs and executives profit. However, the article highlights that blockchain technology, combined with stablecoins, can revolutionize the creator economy by introducing transparency, security, and fair compensation. Blockchain allows for traceable transactions and instant payments, eliminating the need for long waiting times and high fees. Stablecoins provide a reliable currency for creators to receive payments without the volatility of traditional cryptocurrencies. Integrating blockchain into platforms would allow creators to monetize their work instantly and regain control over their content. The future of the creator economy should be based on real value, real money, and real autonomy, facilitated by blockchain technology.



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