Vinyl, a digital collectibles platform, has acquired Serenade, a marketplace for physical and digital collectibles, in an effort to expand its offerings. The acquisition allows Vinyl to enter the UK and European markets while enhancing its digital collectibles space. Under the terms of the deal, Vinyl made an upfront payment of $553,000 in shares and may pay an additional $1 million in shares depending on revenue and earnings targets. Serenade operates on the Polygon blockchain and offers NFC-enabled digital "Smart Formats" that link physical collectibles to digital assets or experiences. Serenade CEO Max Shand will join Vinyl under a full-time employment agreement.



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