World Gold Council (WGC)
Candlefocus EditorThe WGC is driven by a mission: to stimulate and sustain demand for gold. Through research, communication, and partnership with other organizations, the WGC seeks to capitalize on the unique properties of gold to strengthen economies and benefit society.
Their primary focus is to ensure the industry has a long-term and sustainable growth, by highlighting the benefits of owning gold to governments, policy makers, central banks and investors, as well as partnering with jewelry associations, jewelers, and design professionals among other stakeholders.
To achieve its mission, the WGC develops and communicates a wide range of activities to its members and other stakeholders, including research, investment insights, market intelligence, consumer education, responsible gold initiatives and others .
The Consumer Choice program, for example, provides consumer education, assurance and guidance through a ‘Good Delivery’ seal, which certifies the quality and provenance of gold bars. The program is being launched in markets around the world, creating assurance and trust in gold products, as to how they are produced and sourced.
The WGC also works to ensure that the gold industry meets international standards and regulations and is a leader in responsible gold sourcing. The Responsible Gold Initiative (RGI) brings miners, refiners and jewelry industry stakeholders together to take action to address social and environmental issues along the gold supply chain.
The WGC reports on the performance of gold investments, although no recommendations are made to buy, sell or hold gold. The WGC tracks socially responsible gold investments and encourages governments and investors to invest in gold in a responsible and ethical way.
The WGC is an important source of information for markets, investors, and stakeholders in gold, representing a platform for collaboration for the many players in the gold industry. Partnering with organizations worldwide, the WGC is committed to advancing gold’s positive impact and increasing its relevance in the 21st century.
By offering research, insights, advice, and innovation, the WGC strives to make gold and its unique properties available to those who can benefit from its use, helping to foster a gold-rich economy that works for everyone.