Value Added
Candlefocus EditorValue-added is a concept in business where a company adds extra features, benefits, or services to its products or services to make them more attractive to customers and to increase revenue. In essence, value-added is the difference between a product's price to the consumer and the cost of producing it, plus extra features that are intended to increase the product’s value to the consumer.
Value-added can be achieved in a variety of ways. Examples include branding a generic product, adding supplementary services to existing products or services, or increasing the durability of a product. For example, a company may choose to add their brand name to a generic product, put an extra accessory in the box, or add more warranty service. Even small features can make a product more attractive to a consumer, giving it an edge in the market.
Some companies may look to patents as a way to add value. This can be done through product design or through adding certain features or services that are not currently available on the market. By obtaining a patent, a company can ensure that it has exclusive rights to royalty income and a very competitive edge in the market.
In addition to boosting its own revenue and profits, value-added can benefit consumers by making products more affordable. Many companies are able to reduce their production costs by adding value, allowing them to pass on the savings to the consumer in the form of lower prices.
Value-added is a key element of business success, as it can help companies stand out from the competition. By innovatively thinking about ways to add value to products and services, companies can not only attract more customers, but can also boost revenue and profits.