Product Life Cycles
Candlefocus EditorThere are four distinct stages that make up a product’s life cycle: introduction, growth, maturity and decline. Each of these stages is associated with certain activities that need to be taken by a company to ensure the success and steady growth of the product.
The introduction stage is considered to be the riskiest and most expensive to a business. This is because the product is new and has yet to be adopted by potential customers. During this stage, a business may invest heavily in promotions and marketing, and in research and development to make the product appealing.
Once the product is put in the market, the growth stage follows. In this stage, sales start to increase as the product is adopted by more and more customers. At this stage, the cost of producing and marketing the product will also increase. However, profits may begin to appear if the investment of resources and efforts is done properly.
If the product sustains its market, it enters the maturity stage. This is when the product reaches its highest potential in the market. At this stage, sales peak as the product reaches its highest level of adoption.
The decline stage is when the product’s sales begin to decline. This is usually due to competition or the product becoming outdated and not relevant anymore. Companies may choose to end the production of the product and move on to other products.
The concept of a product life cycle is important to businesses. Knowing the different stages, companies can make the right decisions on pricing, promotion, and expansion, while focusing on maintaining profit margins. By managing the life cycle of their products, companies can achieve greater efficiency and optimize their business strategy.