Over the Top (OTT)
Candlefocus EditorOTT is defined as the delivery of audio, video, and other media over the internet, outside of a traditional pay-TV service. This involves streaming applications and services, such as those offered by Netflix, Hulu, Apple TV+, Disney+, Amazon Prime Video, or popular streaming platforms such as YouTube, which are all considered OTT services.
OTT services have grown in popularity due to the ubiquity of high-speed internet connections and the ease with which streaming services can be accessed. These services provide users with a wide range of media-rich content, including movies, TV shows, documentaries, newscasts, comedy specials, and more. This provides users with an affordable and convenient way to watch their favorite content without the need for a cable or satellite subscription.
In addition, OTT services offer more tailored content than traditional cable or satellite companies. For example, streaming services often house exclusive content from partners, such as documentaries from National Geographic or popular fiction from Marvel Entertainment. The ability to watch content on demand and customize what kind of content a user consumes also makes streaming services attractive.
Finally, OTT services are more affordable than traditional television services, with many operating on a subscription model or an ad-supported free model. This provides users with more control over their spending and more freedom in choosing what content they watch.
OTT services are becoming the go-to choice for entertainment and media consumption, offering more selection, convenience, and cost-savings than traditional television providers. As the trend towards streaming continues to grow, the future of OTT looks bright.