CandleFocus

Internationalization

Candlefocus Editor
Internationalization remains an important process for companies wishing to expand globally, enabling them to bring their products to many countries with minimal modifications. It requires an in-depth understanding of not just the product and its current design, but other factors such as local regulations and the buying habits of consumers in the target country.

Internationalization is typically achieved in two different ways. One is through a product redesign, which includes changes to the product’s form and function in order to suit local tastes and preferences. For example, a television manufacturer might modify a product's design to fit within the confines of a smaller room. Additionally, the menus of a product may need adjustments to fit the language and symbols of the various countries.

The other way is through a product localization process, in which existing products are adapted to meet the needs of a specific country. This involves making changes to the product’s marketing and packaging so that it is recognizable and attractive to local audiences. This could include including promotion materials that are appropriate for a certain culture or language, or changes to the product’s labeling to make them easier to read in local language.

Overall, internationalization is a necessary process for business that are looking to venture into global markets. It involves understanding consumers and their needs, as well as understanding specific changes that need to be made to the product to make it suit the needs of those consumers. Companies that successfully internationalize their products are able to expand into different markets, potentially reaching hundreds of millions of customers.

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