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Cost Per Click (CPC)

Candlefocus Editor
Cost Per Click (CPC) is an effective Internet marketing model where advertisers pay per every click made on their ads. CPC is a popular revenue model among websites and content publishers, allowing them to gain income through clicks on their ads. These clicks are made when a visitor clicks on an advertisement, leading them to the website of the advertiser.

Google AdSense is one of the most widely known platforms for cost-per-click online revenue, which operates based on the CPC model. Through this program, websites use AdSense to match with participating advertisers. Each time a visitor to a website clicks on an advertisement, the website owner earns income from that click. In addition, Google AdSense also offers contextual advertising where ads are customized to the content of the website, creating a more specific match with advertisers.

Additionally, CPC provides a great opportunity for small businesses with a limited advertising budget because they only need to pay for the cost of actual clicks received. This way, they don't have to worry about having to pay for views that may or may not generate clicks. Also, CPC provides control over how much you spend, by determining the maximum amount you are willing to spend per click.

Overall, Cost Per Click is an effective and efficient way of generating revenue from ads. It not only allows you to reach a large number of potential customers, it also provides an easy to monitor and significantly discounted way of advertising.

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